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Online Business Marketing Courses Offered Free by Top Colleges and Universities
Business marketing professionals coordinate advertising, promotion and marketing activities for companies in nearly every industry imaginable. With a good business marketing education, you can get jobs in advertising, marketing, promotions and public relations.
Recommended Schools for Communications, Broadcasting, and Journalism:
 |
Get Educated for Free
1. Introduction to Business Marketing
- Marketing 101 Course - Free introductory marketing course from the Kutztown University of Pennsylvania.
- Introduction to Marketing Course - Free graduate level marketing course from MIT's renowned Sloan School of Management.
- Developing Your Brand Strategy - Free seven-week email course from About U.
- Principles of Modern Marketing - Free 22-lesson marketing fundamentals course from McGraw Hill Higher Education.
- Principles of Marketing Course - Free introductory marketing course from Wikiversity.
2. Advanced Business Marketing
- Strategic Marketing Measurement Course - Free marketing strategy course from MIT's Sloan School of Management.
- Marketing Analysis Course - Free two-hour marketing course from Kutztown University of Pennsylvania.
- Marketing Communications - Free master's level marketing course from the UK's Open University.
- Marketing Strategy Course - Free graduate level marketing strategy course from the Massachusetts Institute of Technology.
- Building Your Brand - Free marketing workshop from the U.S. Small Business Administration.
3. E-Marketing
- Web Marketing Certification Course - Free search engine marketing certification course from Web CEO University.
- Email Marketing 101 - Free email marketing course from the U.S. Small Business Administration.
- American Cyber-Culture Course - Free art/marketing course from the University of California, Berkley.
- Online Marketing Trends - Free instructor-led marketing course aimed at small businesses from BusinessWeek.com.
- E-Marketing Course - Free e-marketing course from the University of California for Spanish speaking students.
4. Advertising and Marketing Psychology
- Human Emotion - Free UC Berkeley marketing course available in audio and video form.
- Listening to the Customer - Free marketing research course from the Massachusetts Institute of Technology.
- Identifying Your Target Market - Free marketing course co-sponsored by Bank of America and the U.S. Small Business Administration.
- Introduction to Psychology Course - Free psychology course for beginners from the College of Eastern Utah.
- Public Opinion - Free social psychology course from the University of Massachusetts, Boston.
5. Other Marketing Courses
- Marketing Course Catalog - More than a dozen free marketing courses from the Kutztown University of Pennsylvania.
- Marketing Management Course - Free marketing management course from MIT's Sloan School of Management.
- High Impact, Low Cost Marketing Course - Free instructor-led marketing course from BusinessWeek.com.
- Real Estate Marketing Made Easy - Free real estate marketing course from the HP Learning Center.
- Build Your Brand Workshop - Free marketing workshop from the U.S. Small Business Administration.
Utilizing Your Business Marketing Knowledge
Although some employers prefer applicants with at least a bachelor's degree for management positions, it is possible to get a marketing job without a 'formal' education. What employers are most concerned with is your experience in related industries and your creative potential.
You can make the most of the free marketing education you receive online by indicating that you have completed self-study courses on your resume and by seeking marketing and office technology certifications.
Salary and Career Potential
Business marketing professionals can be found in virtually any industry. Industries that employ the largest number or marketers include the computer systems design industry, the consulting industry and the business industry.
Marketing salaries are often dependent on location and level of experience, as well as the size of the firm and the employer's industry. The average starting salary for graduating marketing majors was $40,161, according to the most recent National Association of Colleges and Employers survey. The median annual salary for all marketing professionals was:
| Title | Median Annual Salary |
|---|---|
| Advertising Specialists | $49,980 |
| PR Managers | $52,940 |
| Marketing Research Analysts | $58,820 |
| Marketing Managers | $167,000 |
Source: Bureau of Labor Statistics Occupational Outlook Handbook
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Associate of International Business
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