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Free Business Marketing Courses
Business marketing courses are available from universities and websites to help students gain an online education for free. Courses will cover things like strategy, identifying your potential market, and modern communications with regard to the field of marketing.
Kutztown University of Pennsylvania
This university offers marketing courses for interested students looking to study the basics. Online tutorials and video lectures will cover things like research data, goods and services, and consumers.
Massachusetts Institute of Technology
MIT offers marketing courses on marketing management and strategy, among other areas of study. Course topics include pricing, the customer decision process, and advertising.
About.com
This website offers an email course on how to develop a brand. The course is broken down into 6 weeks, where students will be required to complete an assignment for each week. Topics cover areas such as determining your brand objectives, brand packaging, and defining a target audience.
Open University
This marketing communications course will focus on communicating a brand to consumers. Specific topics include the challenges of this process, new media, and how marketing communications is strengthened.
Virtual Advisor
This website offers a free course on how to target your market. Course topics cover areas like identifying customers, selecting a target market, and creating customer profiles.
University of Massachusetts, Boston
This school provides students with a course on public opinion. Students will be required to study the textbook The Politics of Denial, in addition to other readings from Persuasion and Politics: The Social Psychology of Public Opinion and The Politics of Illusion. Weekly reading questions are also available.
Free Online Business Marketing Courses At a Glance
| Course & School | Program Level | Format | Assignments | Quizzes & Exams | Downloadable |
|---|---|---|---|---|---|
| Marketing 101 course from Kutztown University of Pennsylvania | Beginner | Online tutorials/audio and video lessons | No | No | No |
| Marketing Analysis course from Kutztown University of Pennsylvania | Unspecified | Online tutorial/audio and video lessons/worksheets | Yes | Yes | No |
| Marketing Management course from MIT | Graduate | Texts/lecture notes | Yes | No | Yes |
| Strategic Marketing Measurement course from MIT | Graduate | Text/lecture notes | Yes | No | Yes |
| Marketing Strategy course from MIT | Graduate | Lecture notes | Yes | Yes | Yes |
| Listening to the Customer course from MIT | Graduate | Texts/lecture notes | Yes | No | Yes |
| Developing Your Brand Strategy email course from About.com | Unspecified | Yes | No | No | |
| Marketing Communications course from Open University | Advanced | Text | Yes | No | Yes |
| Identifying Your Target Market course from Virtual Advisor | Unspecified | Online lesson | No | Yes | No |
| Public Opinion course from University of Massachusetts at Boston | Unspecified | Textbook/texts/PowerPoint presentations | Yes | Yes | Yes |
