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Master's Degree in Database Marketing

A Database Marketing Master's Degree will build upon the business and marketing skills you already posses in order to prepare you for a career using electronic, online and telemarketing methods to market goods and services. During your program you will study database management, marketing, micro- and macroeconomics, database marketing, telecommunications and electronic communications. Upon receiving your Master's of Database Marketing you can move to the next level in your career or start in positions such as a marketing database analyst or a database marketing manager. Please read on to find out more.

Recommended Schools for Computer Sciences and Programming:

  • South University Online

    • » Master of Science - Information Systems and Technology
    • » Master of Science - Information Systems and Technology: Information Architecture and Design
    • » Master of Science - Information Systems and Technology: Information Security Studies
    • » Master of Science - Information Systems and Technology: Technical Specialization

  • Colorado Technical University

    • » Master: Computer Science - Database Systems
    • » Master: Management - IT Management

  • Kaplan University

    • » Master: Information Technology
    • » Master: Information Technology - Project Management
    • » Master: Information Technology/Business Intelligence
    • » Master: IT/Information Security and Assurance

  • Walden University

    • » Master: Business Information Mgmt
    • » Master: Enterprise Info. Security
    • » Master: IT Strategy & Governance
    • » Master: Managing Global Software & Service Supply Chains

  • University of Phoenix

    • » Master: Information Systems

Reasons to Earn a Master's Degree in Database Marketing

Enrolling in a master's degree program for database marketing is great for those who already have a bachelor's degree in business, marketing, or another related field. By building on your previous experience and education, you will learn skills specific to this specialty area of marketing that more and more companies are looking to use as a way to sell goods and services.

Database Marketing Master's Degree Career Opportunities

Occupational Outlook

The Bureau of Labor Statistics suggests that job opportunities will be best for those interested in the marketing, marketing research and database marketing fields that have a master's degree or Ph.D.

Salary Information

According to Salary.com, as of June 2007, marketing database managers in the U.S. averaged between $66,904 and $96,251 a year.

Database Marketing Master's Degree Specifics

Required Courses

During your program you will learn in-depth practices of product life cycles and how the Internet can be used as a tool to market goods and services. You will focus on marketing practices as they relate to new technology. Specific courses may include:

  • Database Management
  • Database Marketing
  • Electronic Communications
  • Internet Marketing Practices
  • Marketing Management
  • Telecommunications

Skills You Will Learn

Receiving your Master's Degree in Database Marketing will give you insight into the trends and practices of the industry. You will walk away with general marketing skills as well as a foundation for database management and utilization. Specific skills may include:

  • Understanding of marketing theories and practices
  • Understanding of database functions and uses as they pertain to marketing
  • Understanding of business practices and needs for database marketing

Specialized Programs for Data Warehousing and Database Administration

 

Your Search Returned 5 Recommended Schools:

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Subject Category
Computer Sciences and Programming Diplomas
Subject Subcategory
Computer Media Applications and Software
Specific Program
Data Warehousing and Database Administration
Degree Level
Graduate Classes

South University Online

South University Online responds quickly to information requests through this site.

Program suggestions:

  • Master of Science - Information Systems and Technology,
  • Master of Science - Information Systems and Technology: Information Architecture and Design,
  • Master of Science - Information Systems and Technology: Information Security Studies,
  • Master of Science - Information Systems and Technology: Technical Specialization

Academic fields:

Computer Sciences and Programming Diplomas, Computer Media Applications and Software, Data Warehousing and Database Administration, Web Page Design and...

Degree levels:

Graduate Classes, Undergraduate
Request Info

Colorado Technical University

Colorado Technical University responds quickly to information requests through this site.

Program suggestions:

  • Master: Computer Science - Database Systems,
  • Master: Management - IT Management

Academic fields:

Computer Sciences and Programming Diplomas, Computer Media Applications and Software, Data Warehousing and Database Administration, Web Page Design and...

Degree levels:

Graduate Classes, Undergraduate
Request Info

Kaplan University

Kaplan University responds quickly to information requests through this site.

Program suggestions:

  • Master: Information Technology,
  • Master: Information Technology - Project Management,
  • Master: Information Technology/Business Intelligence,
  • Master: IT/Information Security and Assurance

Academic fields:

Computer Sciences and Programming Diplomas, Computer Media Applications and Software, Data Warehousing and Database Administration, Web Page Design and...

Degree levels:

Certificate Courses, Certificate - Post-Degree Classes, Graduate Classes, Undergraduate
Request Info

Walden University

Walden University responds quickly to information requests through this site.

Program suggestions:

  • Master: Business Information Mgmt,
  • Master: Enterprise Info. Security,
  • Master: IT Strategy & Governance,
  • Master: Managing Global Software & Service Supply Chains

Academic fields:

Computer Sciences and Programming Diplomas, Computer Media Applications and Software, Data Warehousing and Database Administration, Computer Programming...

Degree levels:

Certificate - Post-Degree Classes, Graduate Classes, Undergraduate
Request Info

University of Phoenix

University of Phoenix responds quickly to information requests through this site.

Program suggestions:

  • Master: Information Systems

Academic fields:

Computer Sciences and Programming Diplomas, Computer Media Applications and Software, Web Page Design and Programming Languages Diplomas, Computer...

Degree levels:

Certificate - Post-Degree Classes, Graduate Classes, Undergraduate
Request Info

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