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Marketing Management: Diploma Program Summary
Marketing is a very broad field, but with a Marketing Management Diploma, you will have the advantage of learning a variety of skills in the marketing and management fields. Upon earning a degree in Marketing Management, students will have the opportunity to pursue careers in sales, marketing, management, advertising and customer service. Read on to find out more.
Recommended Schools for Business Admin:
Why Earn a Degree in Marketing Management?
If you would like to learn the ins and outs of business and want to know how to make a business a success, drive sales, and ultimately please the customer, a Marketing Management Diploma program might be right for you. The field of marketing encompasses many different aspects of business lending graduates of a Marketing Management program the opportunity of obtaining a variety of jobs in the fields of marketing, sales, public relations, advertising or research.
Marketing Management Career Possibilities
Occupational Outlook and Demand
Marketing Management graduates can obtain careers in general marketing, marketing administration, advertising, public relations - the choices are seemingly endless. With the Bureau of Labor Statistics predicting a faster than average growth in this area, students should keep in mind that it is a highly competitive field and those with related experience, creativity and good skills in communication will have the best job opportunities.
Salary Information
Because marketing has such a wide variety of career options, even those people working in different organizations with the same title can have dramatically difference annual salaries. That being said, Salary.com reports that as of February 2007, marketing managers in the U.S. had average salaries ranging from $65,000 to $91,500 a year.
Marketing Management Degree Specifics
Coursework Required
In a Marketing Management program, students will gain knowledge in a variety of marketing areas such as public relations, market research, customer relations and selling techniques. Specific courses can also include:
- Advertising
- Business Law
- Consumer Behaviors
- Introduction to Marketing Concepts
- Research and Quality
- Sales
Skills You Will Learn
With a degree in Marketing Management, students will leave with a variety of skill sets to apply to many different working environments. Some of the specific skills you may develop are:
- How to apply the marketing mix to a variety of business issues
- Strategic thinking and problem-solving
- Developing effective marketing plans and projects that boost business success
Specialized Programs for Marketing Management
Your Search Returned 5 Recommended Schools:
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- Subject Category
- Business Admin
- Subject Subcategory
- Marketing Mgmt. and Research Training
- Specific Program
- Marketing Management
University of Arizona
Academic fields:
Business Admin, Accounting and Record Keeping, Business Mgmt and Operations, Business Mgmt Economics, Commerce and Trade Degrees, Entrepreneurship and Small...Degree levels:
Graduate Classes, UndergraduateMichigan State University
Academic fields:
Business Admin, Accounting and Record Keeping, Business Mgmt and Operations, Commerce and Trade Degrees, Construction Management Diplomas, Finance and...Degree levels:
Certificate Courses, Graduate Classes, UndergraduateSt. John's University
Academic fields:
Business Admin, Accounting and Record Keeping, Business and Mgmt Support Diplomas, Business Mgmt and Operations, Finance and Banking Classes, Hospitality and...Degree levels:
Certificate Courses, Graduate Classes, UndergraduateOklahoma State University
Academic fields:
Business Admin, Accounting and Record Keeping, Business Management, Business Mgmt and Operations, Business Mgmt Economics, Finance and Banking Classes,...Degree levels:
Graduate Classes, UndergraduateWestern Michigan University
Academic fields:
Business Admin, Accounting and Record Keeping, Business Management, Business Mgmt and Operations, Commerce and Trade Degrees, Construction Management...Degree levels:
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